Thursday, 2 May 2013

What have you learned from your audience feedback? (Part 1)

I'm also going to direct you to this post: because it outlines exactly what the audience feedback said. I just thought it might relevant so if you want to look at that too then that would be fabulous.

We also carried out research at the very beginning of the year to confirm which band name we were going to choose. We came up with a list, narrowed it down to about 5 and sent out a survey on to my Facebook, Twitter and Tumblr friends.

These surveys were important to us in creating our brand image, because it meant that we could name ourselves something our target audience would like. I can't stress the importance of social media in our research; our target audience are young people and almost every young person has an online persona on at least one website. Therefore, social media was crucial to our research because it meant we were hitting our key target audience (15-25). Not literally hitting but you understand what I mean.

After we had created our band name and image, we gave a presentation to a focus group comprised of members of our target audience:

This was also invaluable to us, because it highlighted where our audience liked what we were doing and where to change; however, they mostly liked our ideas so we went ahead with them.

No comments:

Post a Comment