How Our Music Video Drafts Progressed.

Here is the thrilling tale of our drafts, how they were received, and how we changed them because of that feedback. I was waiting for all the drafts to be finished before I made one big master post of the video drafts, and now we're finished, here it is.



This was the very first draft we ever did. As you can see, the shots were shaky and there are massive black spaces, but there's a post dedicated to that earlier on the blog. I showed this to my friends and family, and they told us that:

• The camerawork didn't do it for them.
• They liked the concept of the narrative.
• They especially liked the photobooth shots because it went with the music.
• Some of the acting in it looked incredibly bad.

In response to these comments, we produced this:

Here, we re-filmed the narrative shots, but kept the photobooth shots, in accordance to the feedback we had received.

We then showed this to people are their comments were that:

• They still liked the photobooth scene.
• They thought the camerawork had improved.
• They liked the idea of the narrative still.
• They thought the phone section could have looked a bit better.
• The last narrative scene seemed a bit rushed.
• The last shot didn't seem to flow.
• There was a continuity error in the last narrative scene, with people magically moving places.

In response to these comments, we produced this, our final draft:



The feedback we got from this one was:

• They liked the performance bits, as they thought it showed us well as a band.
• They liked the house bits, but they didn't get why we were all different colours.
• They liked the bit with Ben looking at the notes and especially the clip of the arrows along the wall leading to 'come in...'. I like that bit, too. I didn't at first but it's grown on me.
• They liked that we fixed the continuity error.

And that is the magical story of our music video. 

Digipak First Draft

Read at once if convenient. If inconvenient, read all the same.

Hello, my lovelies, I need to ask a favour. If you could please look at the front and back cover first drafts below, and then fill out this survey for me?

http://www.surveymonkey.com/s/SCJN7V3

(The draft of the front cover isn't completely finished, it needs a couple more doodles and an image of the band).

Thank you!

Opinion Poll Time.

For the inside three slides on my digipak, I was thinking that I could put the lyrics in a doodly font and put them there, to keep in with the doodly theme and make it seem more personal.

Now, here is where I need help. I am uncertain as to whether to do the font in black or pink? The rest of the font in the album is pink, but that might be an eyesore. Also, I'm unsure whether or not to do all the lyrics and cover the page or just to put sections of lyrics on random places on the page?

I think I'm leaning more towards lyrics scattered, because a) I have to type out every single lyric to the song and then come up with lyrics to the songs I made up. I'd do that, in fact, I came up with some lyrics earlier for 'Dear Jimmy' in case I decided to do the whole lyrics thing (we also made up lyrics to Daisy but I think they're slightly inappropriate) and because b) it might be an eyesore having all the lyrics on it.

However, I will leave it to the voting public. For option a, call 0845 674 892 and for option b, call 0845 674 893. Calls are charged at standard network rate and calls from mobiles will cost considerably more. Lines close on 23rd May 2013, votes cast after this time will not be counted but may still be charged.

Edit: I asked Jess and she said she liked black font with the text everywhere and not just scattered. Thrilling stuff.

Fonts and Colours.

This post is more for me than anything, but here are the fonts I've been using and the colours that I've been using. This way, I can just come here for reference and won't have to guess.

The Machine Ate Florence: Suckerpunch (fontmeme.com)
Monsters/track listing: Frankenweenie (fontmeme.com)
Lyrics: Fmiring-Campotype-One (fontmeme.com - grafitti section)

Background colour: #91f683 (pale green)
Pink: #e856e8

Digipak Front & Back Cover Initial Drafts

 

Hello. Here are the initial drafts (minus the photography on the front cover of the 'band') of my front and back cover for my digipak. I decided to have the doodles on the front cover because, as I have discovered through analysis of music videos and digipaks, bands like to include something that makes it seem personal (eg. a 'backstage tour' music video) and I thought the doodles would establish this. Plus I like to doodle. I think I need to add more doodles, such as fire on the buildings, to suit the title of the album. Many thanks to fontmeme.com for providing me with fonts.

 

The kind soul on the back cover is our friend, Ben. He agreed to dress up as Frankenstein's Monster for me. This wasn't meant to be an actual shot, but I found it so hilarious I took a picture of it and then it actually ended up on the digipak. The picture suits the overall theme of monsters in normality, as it features Ben in an everyday situation whilst dressed as Frankenstein's Monster. I included a barcode and institution information to make it look official, and made up logos for the companies for this reason as well.

 

Can you guess where I got the titles for the songs from? English Lit 4 lyf.

 

 

Advertising Campaign Analysis.

Advertising Campaigns Analysis. from Sarah Byard

I know what you're thinking: that's great, Sarah, but why is this relevant? I'll tell you for why. This has helped me to understand how different bands at different stages of their careers advertised themselves: Fall Out Boy (relatively new at the time), Muse (established) and REM (super established). As our "band" is "new", we'll be taking the advice of the wise and wonderful Fall Out Boy:

• We will need to feature an image of our band, or else nobody will know who we are.
• We will need to feature our name prominently.
• Institution information and a release date will be useful to attract target audience.
• We could include a conceptual picture; however, it would not be prominent as we are not established enough to get away with a single image yet.
• Linking the poster to our digipak is extremely important; we could link it to the music video, but the digipak is more important because that's what people would be buying.
• Big, bold fonts will get us noticed more.

Cheerio, toodle-pip.